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If you want to get into search engine optimization but aren't sure what to do, then look no further. What you have to keep in mind when it comes to search engine optimization is that you have to try to learn as much as you can to apply towards your success. This article can help you to do just ,that for your search engine optimization endeavors.
When optimizing your site for keyword phrases, rather than single words, pay attention to keyword proximity. It is best if your keywords appear together, rather than being separated by other terms. This method increases the weight given to searches for that phrase, without detracting from searches for the individual terms.
Always use SEO-friendly URLs for your websites. If you use keywords in your URLs then your website will show up in a higher position in search results. Remember, hyphens in URLs are treated as spaces, but underscores or not, so for search engine purposes it is preferable to use hyphens in URLs and file names.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
A site map can help a search engine to index your pages. Navigation bars, also called site maps, help search engines locate an individual page through another area of the website. Adding a site map is an easy way to improve your rank with popular search engines.
When people subscribe to your emails, ask them for some basic information like their birthday. Then, every year on their birthday send them a Happy Birthday email. This will create a personal connection and make your customers think you care. If customers think you care about them, they're more likely to come back for repeat business.
Use keywords naturally. Many article marketers want to stuff their articles with as many keywords as they can because they are trying to get the search engines to "see" their article, but the truth is this: people have to read articles too. If you use keywords in your article, be natural and conversational so that people keep reading it.
When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.
In regards to search engine optimization, you should avoid using Flash in your website design. Although it can make your site more interesting by providing pretty graphics and eyecatching movement, search engine spiders can't read Flash content. As a result, if you have Flash in your website it often will not be indexed well in the search engines. By sticking with standard graphics and text instead, you stand a much better chance of having your site listed near the top of the results for your keywords.
Make sure that your search engine defines parameters clearly, to make sure that it's properly optimized. Your search engine should show the results that are most relevant to what the user puts in.
Do not ever publish any article more than once on your website. This can be viewed as a cheating attempt by Google and can damage your Page Rank. When people link two pages with the same content, the count of your incoming links will be diluted and your Page Rank will drop even further.
Since the world wide web is full of useless information these days, it is important to take these tips given in the article with importance and not with a grain of salt. Otherwise, you will end up spending more time searching than necessary to find what you are looking for.